30 simple ways to promote yourself and stand out from the competition

In a market where every estate agent is fighting for attention, the agents who win are usually the ones people remember.

Not because they shout the loudest.

Because they show up consistently, look professional, add value, and make every client interaction feel personal.

Adam Day often talks about this in his content: the power of agents building their own personal estate agency business, being visible, being themselves, and creating a more personal one-to-one experience for customers. 

1. Put your face on your marketing

People don’t just instruct a brand. They instruct a person. Use your name, photo and local message wherever you can.

2. Post more behind-the-scenes content

Valuations, viewings, keys, sold boards, prep work, client meetings, people love seeing what actually goes into selling a home.

3. Talk about your local area

Schools, cafés, parks, high streets, new developments, hidden gems. Become the estate agent who knows the patch inside out.

4. Share quick seller tips

Pricing, presentation, photography, viewings, legal prep, offers, chains. Keep it useful and easy to understand.

5. Use personalised letterheads and compliment slips

A printed valuation pack, thank-you note or follow-up letter feels more considered than another generic email. Personalised stationery helps you look established, local and professional.

6. Create a “why choose me?” post

Explain your experience, your service, your approach, and why working with a self-employed eXp agent gives clients a more personal service.

7. Show your results

Instructions, completions, viewing numbers, offers agreed, testimonials, local buyer demand, and proof build confidence.

8. Use branded property folders

When you leave a valuation or property details pack, make it look polished. The eXp personalised property folders are ideal for brochures, market appraisals and client documents. 

9. Tell client stories

Not just “sold”. Tell the story: the problem, the strategy, the result. That’s far more powerful.

10. Carry a branded notebook

A small thing, but it makes a difference. Turning up with a professional eXp notebook at valuations, viewings, and client meetings helps reinforce your brand. 

11. Record short video updates

A 30-second market update is often more engaging than a long written post. Keep it natural. Keep it useful.

12. Build a weekly content habit

One local post, one property post, one advice post, one personal post. Simple, repeatable, effective.

13. Create a simple pre-valuation checklist

Before every valuation, follow the same routine, so you arrive prepared and professional. Check the property history, recent local sales, nearby competition and anything else that could help you have a more informed conversation with the homeowner. Then make sure you have everything you need with you: your valuation information, branded folder, notebook, business cards and any useful leave-behind materials.

14. Share what makes you different

Personal service. Direct contact. Local knowledge. Flexibility. Your own business. Your name above the door.

15. Use branded drinkware or small gifts

A branded mug, water bottle or useful desk item can keep your name visible long after a valuation or completion. 

16. Ask for reviews properly

Don’t wait months. Ask when the client is happiest: after an offer, exchange, completion, or a great viewing experience.

17. Create a buyer list post

“Looking for 3-bed homes in…” or “Buyers waiting in…” posts are simple but effective when done consistently.

18. Comment more than you post

Visibility is not just about posting. Comment on local businesses, community pages, school fairs, charity events and housing discussions.

19. Make your follow-up memorable

After a valuation, send a personal email, a printed note, a brochure, or a useful guide. Most agents don’t follow up well — this is an easy place to stand out.

20. Be more you

Adam Day’s content works because it feels direct, honest and personal. The same applies to agents. Don’t try to sound like everyone else. Sound like the agent your clients actually meet.

21. Talk about the local property market

Create short videos or posts explaining what is happening with prices, buyer demand, available properties and the types of homes currently selling.

22. Create a “Street of the Week”

Choose one local road each week and talk about the properties, architecture, schools, transport links and lifestyle it offers. People will watch to see when you feature their street, while potential sellers will see that you genuinely understand their neighbourhood.

23. Wear your eXP clothing at the right moments

Branded clothing can help you appear professional and recognisable without making every interaction feel like an advertisement. Wear an eXP polo shirt, gilet, quarter-zip or T-shirt when filming property videos, attending community events, hosting open houses or delivering leaflets.

24. Share useful advice before asking for business

Give homeowners a reason to follow you before they are ready to sell. You could create a series covering:

• Why a property might not be selling

• Simple ways to prepare for a valuation

• Questions to ask an estate agent

• How to improve property photographs

• What to expect after accepting an offer

Helpful information builds familiarity and trust. When someone eventually needs an agent, your name is already in their mind.

25. Interview local businesses

Visit independent cafés, shops, restaurants, tradespeople and other local businesses. Ask the owner about their story, what they offer and why they enjoy working in the area.

26. Put your face on your marketing

People connect with people, not anonymous company logos. Use a consistent photograph across your leaflets, social media profiles, email signature and marketing materials.

When you later knock on a door, attend a valuation or meet someone at a local event, they may already feel as though they know you.

27. Make every property board work harder

A property board is not only there to tell people that a home is for sale. It is an opportunity to make your name visible on the same streets where you want to win more instructions.

28. Show people what happens behind the scenes

Do not limit your content to polished property tours. Show the work that goes into preparing a property for launch, organising viewings, negotiating an offer or helping a sale reach completion. This helps homeowners understand the value you provide and demonstrates that you are personally involved throughout the process.

29. Become part of local conversations

Post your original content in relevant community groups rather than waiting for people to discover your business page. Comment on local news, congratulate new businesses, recommend community events and answer property-related questions. The objective is not to constantly ask for valuations. It is to become a familiar, helpful and trusted local name.

30. Leave clients with something useful

A small, practical gift can keep your name visible long after a valuation, instruction or completion. A personalised eXP mug, water bottle, notebook or other useful item can sit on a client’s desk or in their kitchen for months or even years. It is a simple reminder of the service you provided—and may help start a conversation when friends or family mention that they are thinking about moving.

Start with one idea

You do not need to do everything immediately.

Choose one idea, repeat it consistently and allow your local audience to become familiar with your face, your name and your expertise.

The agents who stand out are not always the ones shouting the loudest.

They are the ones who keep turning up, sharing useful information and making themselves easy to remember.

Your brand is you. Make it unforgettable.